Intel Canada’s need to increase brand awareness online and specifically on Facebook during the holiday season was key. Compounding this problem was the directive from Intel’s head office in the US – unless a compelling business case could be made to the contrary, Intel Canada was to close their Facebook Page due to its lack of success.
At the start of the “Get In_” campaign Intel Canada’s Facebook page had a total of 304 likes. By the end of the prizes stage their total had increased to more than 37,500 likes!
Client: Intel Canada
Company: Blend360 Communications
Role: Art Director / Senior Web Designer
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